Ranked on Google.
Cited by AI.
I help brands win visibility everywhere people actually search now — classic Google results, AI Overviews, and answer engines like ChatGPT and Perplexity. Technical SEO, content authority, and recovery strategy, backed by real, verifiable data.
I treat search visibility as infrastructure, not a checklist.
I'm Shahzad Ahmad, an SEO Lead working with retail, e-commerce, and service-based brands to build durable visibility — in classic search results and in the AI answer engines that are quickly becoming the new front page.
My background is hands-on: running technical audits, rebuilding content for topical authority, and managing outreach campaigns that earn real backlinks rather than rent them. I've led a full-scale SEO recovery after a competitor cloned an entire e-commerce site — rebuilding rankings through content differentiation and disciplined link building rather than waiting on slow legal channels.
Today that same approach extends to AEO and GEO: structuring content so it gets cited by Google's AI Overviews, ChatGPT, Gemini, and Perplexity — not just ranked on page one.
Data-led
Every decision traced back to Search Console, Semrush, and real ranking data.
Crisis-tested
Recovered ranking and traffic after a full-site content clone attack.
Disciplined cadence
One quality backlink a day beats a thousand rented ones in a week.
AI-forward
Building content structures for E-E-A-T and AI engine citability, not just keywords.
Where I move the needle
Full-funnel search strategy — from the technical foundation to the content that gets you cited by AI.
Technical SEO
Site architecture, crawl budget, Core Web Vitals, structured data, and indexation health — the foundation everything else stands on.
AEO & GEO Strategy
Structuring content so AI Overviews, ChatGPT, and Perplexity cite you as the source — entity clarity, answer formatting, and machine-readable authority.
Content & Topical Authority
Topic clusters, entity mapping, and E-E-A-T-driven content built to outlast algorithm shifts and out-rank thinner competitors.
Link Building & Outreach
Personalized, manual outreach — resource links, guest posts, and genuine collaborations. No PBNs, no spam, no shortcuts.
Local SEO
Map pack rankings, local citations, and review strategy for service-area businesses competing in tight geographic markets.
SEO Recovery & Crisis Response
Algorithm hits, content theft, manual actions — rapid diagnosis and a structured recovery plan when rankings collapse overnight.
Numbers from real client accounts
Every figure below is pulled directly from Search Console and Semrush — not estimates.
Real problems. Real recoveries.
A closer look at the work behind the numbers.
From Content Theft to SEO Recovery
A competitor scraped the entire Random Packaging Brand website and published it as a near-identical clone on another domain. Google couldn't tell which site was original — clicks fell off a cliff within days, and DMCA filings to the registrar, host, and Google went unresolved.
Instead of waiting on slow legal remedies, I ran a 4-phase recovery: rewriting FAQs for original differentiation, overhauling key landing pages, sustaining one quality backlink a day, and building topical authority with entity-mapped content clusters following E-E-A-T principles.
Search Console performance snapshots
Verified, unedited reporting data
Sustained click & impression growth
Query & ranking position gains
Post-recovery performance trend
Local SEO growth — verified via Semrush
Six-month organic performance
Local security services provider
Local plumbing service business
Local home repair contractor
How an engagement actually runs
The same four-phase framework that took a cloned, de-ranked site back to growth.
Audit & Differentiate
Full technical and content audit. Where content is thin, duplicated, or generic, it gets rewritten first — starting with FAQs and high-intent pages, so the site reads as undeniably original.
Rebuild Core Pages
Step-by-step overhaul of every page that matters: new structure, sharper USPs, and unique supporting copy that gives both users and crawlers a reason to trust the page.
Build Authority, Daily
A disciplined outreach cadence — one quality backlink per day through resource link requests, guest posts, and genuine collaboration. No bulk buys, no shortcuts.
Establish Topical Authority
Content clusters built around entity relationships and the E-E-A-T framework — the long-term moat that lets a brand outlast both algorithm shifts and copycats.
Credentials that back the work
Verified certifications from the platforms I work in every day.